Measured Advertising Sometimes, a client's advertising needs to elicit a more measurable response from viewers. In these cases, everything about the communication needs to be that much more compelling. Every project we produce for our clients should make the audience think. The real challenge we enjoy rising to, is making the audience act. Energy Films has a proven track record in direct response television. We've created a number of successful, national programs for tele-marketing companies like VisionTel Communications, and Keller Grant Marketing. Tom Pakulski has also produced direct response programs to promote Maine tourism, and created the first national DR advertisements for The American Red Cross, National Disaster Relief Fund. No longer just a selling tool for pills and gadgets, direct response is finding a growing mainstream appeal for its ability to create accurate and measurable advertising.

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